Delivered
2026
Focus
Social Media / Analytics
Client
Education platform
Field Notes Content System
01. The Challenge
The platform had valuable expertise but published inconsistently and without a clear link between useful content and commercial objectives.
02. The Approach
We translated audience questions into repeatable content series, set practical publishing rules and built a measurement framework around attention, engagement quality and enquiry signals.
03. The Outcome
Field Notes became a sustainable content system: easier for the internal team to run, more recognisable to the audience and more useful for campaign optimisation.