Delivered
2026
Focus
Media Planning / Paid Advertising
Client
Wellness brand
Evergreen Media Plan
01. The Challenge
The brand needed dependable year-round demand while protecting budget for seasonal opportunities. Previous activity was fragmented across platforms and difficult to evaluate.
02. The Approach
Mroya rebuilt the channel roles, audience structure and budget rules, then introduced a simple reporting view linking spend, attention and qualified actions.
03. The Outcome
The new plan balanced always-on visibility with flexible campaign bursts and gave the team a clearer basis for monthly media decisions.