Delivered
2026
Focus
Social Media / Creative
Client
Consumer brand
Horizon Social Launch
01. The Challenge
Horizon was preparing a new product launch but lacked a social narrative that could build anticipation and continue after launch day.
02. The Approach
Mroya designed the content pillars, editorial rhythm and launch sequence, then created a suite of adaptable assets for short-form video, stories and community posts.
03. The Outcome
The brand gained a clear social voice, a structured content system and a launch story that moved naturally from teaser to proof and ongoing conversation.